BBC Content Team
Building A Strategic Framework
Organizations that have employees that understand the mission of their company and goals enjoy a 29 percent greater return than any other firms. Employees want their work to make a difference in their company, but most do not believe that their company's mission statement has become the way they do business. Developing a successful strategic framework for your organization, your organization will thrive with a clear, consistent, understood direction. A strong framework should consist of a vision for your future, a mission that defines what you are doing, values that shape your actions, strategies that zero in on your key success approaches, and goals and action plans that guide your daily, weekly and monthly actions. The success of your company depends on how well the company lives up to each of these highly important concepts. A vision is what the company wants to become. It’s the goals of a company. Each employee should feel as though their hard work builds the company closer to its vision. The vision should resonate with all employees and help them feel proud, excited, motivated and part of something much bigger than themselves. The vision of a company is translated into actions via the development of a vision statement that expresses the overall vision. Employees will usually remember and implement the vision when it is a short and simple statement. An example of a short vision statement is, “To be recognized and respected as one of the premier associations of HR Professionals" (HR Association of Greater Detroit). The company’s or organization’s mission or purpose is expressed and shared as a mission statement. The “mission or purpose” is a description of what the company does. The mission describes why the organization currently exists. Its should also describe the business the company is in. If the mission has been integrated into the company’s culture, each member of the organization should be able to verbally express this mission. An example of a mission statement is, "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online" (Amazon.com Mission Statement). Making vision and mission statements create a way to show your employees how their hard work and dedication is paying off.