BBC Content Team
Marketing: Hashtags & Marketing
Updated: Sep 14, 2019
Written By: Sofia Gonzalez
Hashtags live in the captions of thousands of people who constantly post on various platforms of social media. Some people overuse them, however this can be beneficial in a sense that more consumers can find a product and/or business that that person is interested in.
A hashtag is the “#” sign followed by a word or phrase related to the post. People can click on the hashtag at any time to view posts similar to that one.
How is this beneficial? When people go through the sea of posts that contain that hashtag, they will stumble upon the product being advertised and most likely be attracted to it. This is because these consumers are looking for specific types of posts.
Although using hashtags when advertising on social media can be very useful, it is easy to get carried away and create the opposite effect. Therefore, it is important that you use them in the right way.
First, make sure that the hashtags being used are common and have a lot of other posts linked to it. This allows more people to stumble across it in there normal feed and then browse the posts under it which increases the chances of them finding the promotional post. It is also important to make sure that the hashtag truly does describe what is being promoted considering that people look for specific things when they are browsing its feed. On top of what has already been stated, it is important to make the hashtags creative. Make it something that people would want to click on.
Additionally, it is important to be sure that the post stands out and the picture is something that would catch the future customer’s eye. It has to be something that will make them stop scrolling through the feed and want to take a look at the product and business. With that being said, you should also surround the product with decoration that would catch your target audience’s eye.
In conclusion, hashtags can improve the business and promoted product’s sale greatly, but they can also decrease them, so it is important to understand their correct use and use them appropriately.